Louisville Marriott Downtown, Louisville, KY, June 9, 2007—Open Creative Group was honored for creative excellence at the American Advertising Federation (AAF) ADDY Awards gala hosted by Joe Piscopo and attended by advertising professionals from across the nation tonight. The ADDYs, a worldwide awards competition, is the largest and arguably most presitigious competition to honor advertising excellence, with over 50,000 entries competing this year. Open Creative Group received a Gold ADDY for their direct mail work for VitalMed, an anesthesia billing, staffing, and management company headquartered in Birmingham, Alabama. The Gold was one of only 119 Gold ADDYs awarded nationwide. The VitalMed work was also given a Gold ADDY at the district level in the AAF 7th District competition held in Tuscaloosa, Alabama in April.
Earlier in February, OCG received a Gold ADDY for the same VitalMed work, as well as six Silver ADDY Awards at the local level hosted by the AAF's Birmingham Advertising Federation. At an awards gala held at the B&A Warehouse, OCG took home these silver trophies for both a direct mailer and tradeshow booth produced for ATcon, non-traditional out-of-home advertising for United Way of Central Alabama, the Entree Vous web site, an invitation created for Mac Papers, and creative produced for Open Creative Group itself. OCG was also honored with a Silver ADDY for the stationery package the group designed for the Birmingham Advertising Federation.
Open Creative Group is an innovative "anti-agency" concept which utilizes premium creative talent from around the nation to produce high-quality work for clients who prefer not to deal with the expense and waste often associated with traditional advertising agencies. OCG is comprised of ten creative professionals and is headed by CEO/Creative Director April Mraz. Open’s experience has included branding, advertising, interactive, and direct mail work for a diverse client mix including Microsoft, Alabama’s Robert Trent Jones Golf Trail, Convergys, United Way, Birmingham Botanical Gardens, The International Adoption Center, Ross Bridge, and Oakstone Publishing.