B&A Warehouse, Birmingham, AL, January 28, 2006—Open Creative Group was honored for creative excellence at the Birmingham Advertising Federation ADDY Awards. The advertising group received a total of seven awards, including three of only thirty-one coveted Gold ADDY Awards. Only two other shops took home more Golds, and nearly 400 entries were judged.
OCG received a Gold ADDY for the Ross Bridge web site, as well as Silvers for both the Ross Bridge Stationery Suite and the Ross Bridge Collateral Package. A Gold ADDY was also given for OCG’s work on the David N. Brush Stationery Suite, as well as a Silver ADDY for the logo created for the same client. Another Gold ADDY was awarded for the Mraz/Vizzina Wedding Campaign.
A special judges’ award of “Designer of the Year” was awarded to the CEO/Creative Director of the OCG team, April Mraz, for her outstanding design over the past year. This is the second consecutive year that April was honored with this Industry Leader of the Year award.
Open Creative Group is an innovative “anti-agency” concept which utilizes premium creative talent from around the nation to produce high-quality work for clients who prefer not to deal with the expense and waste often associated with traditional advertising agencies. OCG is comprised of ten creative professionals and is headed by CEO/Creative Director April Mraz, whose work has been recognized by Print Magazine and published in Creativity.
Before launching OCG, Mraz worked for several years in the tech-heavy San Francisco market, where she helped develop startups and already-established brands such as Adobe, Cisco, HP, and Victoria's Secret.