McWane Center, Birmingham, AL, February 20, 2005—Open Creative Group was recently honored for creative excellence at the Birmingham Advertising Federation ADDY Awards. The advertising group received a total of thirteen awards, including five of only forty coveted Gold ADDY Awards. Only one other shop took home more Golds, and over 400 entries were judged.
OCG received a Gold ADDY for both the “Bun in the Oven” invitation and that invitation’s illustration. A Gold ADDY was also given for OCG’s work on the High Pointe Spa Sales Package, as well as the logo done for technology client, 2B Solutions. Another Gold was awarded for the Entree Vous stationery package. Silver trophies were awarded for creative produced for clients Birmingham Botanical Gardens, Ross Bridge Golf Resort & Spa, Alabama’s Robert Trent Jones Golf Trail, Flora Nova, Euroflues, and Fine Times, Inc.
A special judges’ award of “Designer of the Year” was awarded to the CEO/Creative Director of the OCG team, April Mraz, for her outstanding design on the projects above.
Open Creative Group is an innovative “anti-agency” concept which utilizes premium creative talent from around the nation to produce high-quality work for clients who prefer not to deal with the expense and waste often associated with traditional advertising agencies. OCG is comprised of ten creative professionals and is headed by CEO/Creative Director April Mraz, whose work has been recognized by Print Magazine and published in Creativity.
Before launching OCG, Mraz worked for several years in the tech-heavy San Francisco market, where she helped develop startups and already-established brands such as Adobe, Cisco, HP, and Victoria's Secret.